Online advertising up 4.6% - Phorm leaves UK

In a week where the online sector is bucking the trend in the recession, growing by a healthy 4.6% and the rest of the advertising economy tumbling almost 17% Phorm, the much publicised behavioural advertising company, is shutting down its UK operations putting its plans for the UK on hold as it explores new markets, particularly in Asia
full FT article here

Criteo personalised targeting vs. traditional behavioural targeting

Should you be using Criteo personalised targeting vs. traditional behavioural targeting?

Criteo allows e-commerce sites to track users completely anonymously via cookie targeting and essentially works as a CRM system allowing you to continue to engage users and bring them back a second time round for them to complete the purchase.

What is the difference between Criteo's personalised targeting vs. traditional behavioural targeting?

Traditional behavioural targeting works at the coimpletely opposite end of the spectrum as a new customer acquisition tool, more like search engine marketing.

Traditional behavioural targeting works at the top of the traffic funnel where segment upon segment are built to try and put the user in a specific box so that they can then be targetd with appropriate messages.

Criteo's personalised targeting works with the end client, the advertiser and already knows the user since the user has previously been to the client's site.

Criteo's personalised retargeting can be used to underpin other marketing activies such as traditional behavioural targeting, SEM, affililiate marketing and even offline marketing since it will increase the conversion of users coming in through these initial channels

See a demo here http://demo.criteo.com

Criteo AdTech London

Come and meet us at Adtech London stand n°297.

Learn about personalised retargeting on Tuesday 22nd September from1:50pm to 2:20pm at Ad tech London

Find out how personalised retargeting can help e-commerce sites find lost users and convert them into buyers.

With the acquisition and conversion of online customers is becoming increasingly tough and up to 95% of visitors leaving your site without making a purchase, how do you find and convert these “best prospects”?

Criteo’s personalised retargeting solution, ensures site visitors see your products and more importantly the right products for them, when they leave your site and continue their journey. We treat every site visitor as the unique that they are, and personalise the dynamic banners based upon their behaviour on your site. Results are spectacular.

In this sessions criteo will de-mystify the world of ‘personalised and behavioural retargeting’

See Criteo's demo here: http://demo.criteo.com/

An exclusive with… Laurent Gibb, Commercial Director of Criteo

Thanks to Clare and the guys at Up Group for the recent interview... An exclusive with… Laurent Gibb, Commercial Director of Criteo

What is Criteo and what is unique about the proposition?

Criteo is a European company specialising in personalised retargeting working with hundreds of e-Commerce clients across Europe such as Wickes, Office, Lakeland, Halfords and many more. Criteo serves over 2 billion online personalised retargeted ads every month generating in excess of £1 million post click sales revenue for our clients every day Full article here...

Criteo - Online Marketing Show

Come and see us at this year's Online Marketing Show. Criteo will be at stand A308 and will be hosting a session on Tuesday 30th June at 4pm - www.onlinemarketingshow.co.uk/criteo.aspx

Laurent Gibb who is Commercial Director at Criteo and who was responsible for setting up Criteo’s operations in the UK will be explaining how e-Commerce sites can benefit from using personalised retargeting to underpin their traditional traffic acquisition channels and drive significant incremental revenue to their business. The presentation will include a live demo explaining in detail how Criteo’s personalised retargeting solution works.

Criteo is a European company specialising in online personalised retargeting. Criteo works with hundreds of e-Commerce clients across Europe such as Wickes, Office, Maplin, Lakeland, Halfords and many more.

In Q1 2009 Criteo served over 1.5 billion online personalised retargeted ads generating in excess of £44 million in sales revenue for our clients. Criteo’s personalised retargeting solution is completely unique in that it enables e-Commerce sites to retarget users who didn’t make a purchase the first time round by displaying dynamic banners to them.

Criteo operates on a CPC model meaning that the CPM risk is taken out of the equation. Traffic quality is also on a par with search engine marketing or other high quality sources since Criteo only retargets users having been to a client site already. Each banner is completely unique to each individual user.

The retargeted banners are displayed across Criteo’s high quality traffic partner sites such as portals and networks enabling us to find users that had left without completing a purchase the first time round and bringing them back to the original e-commerce site a second time round, thus converting them into buyers.

Traditionally e-commerce sites may have used display advertising to build and reinforce brand but have shied away from using display for pure performance. It’s only now that they are using personalised retargeting solutions to bridge the display performance divide allowing them to generate substantial post click sales revenues in this way.

See you there!

Customer retention and loyalty through personalised advertising – Is now the right time?

If you thought the term personalisation has been around for a long time you’d be right. Collaborative filtering, as it’s also known, is now well established with most e-commerce sites. Commonly it is used as an important tool for their ongoing... more...

IMRG comment article by Laurent Gibb, Commercial Director UK for Criteo

JP Morgan Chase Corporate Challenge London

J.P. Morgan Corporate Challenge is nearly upon us and this year will take place on July 9^th at 6.45pm in Battersea Park London. With all the runners in the office we're hoping to achieve a respectable team time.

About the challenge

The J.P. Morgan Corporate Challenge (http://www.jpmorganchasecc.com/) is a world-wide series of 5.6km road races open to teams of full-time employees from businesses, corporations and government agencies. Participants may register only as part of a company team - no individual entries are accepted. After the race, each organisation groups its participants into an unlimited number of four-person teams in order to determine the race's top teams. Awards will be presented for individual and team performances.

Participating companies use the event as a platform to promote health and fitness in the workplace, foster goodwill and camaraderie among their employees, and show their commitment to the community and best environmental practices. The J.P. Morgan Corporate Challenge strives to make a difference through a donation to a not-for-profit organisation in each host city, and through our Teaming Up For a Greener Tomorrow program, an initiative designed to make the Corporate Challenge the world's greenest road race.

From a single event in 1977, the J.P. Morgan Corporate Challenge has grown into an international series that attracted 240,000 entrants in 2008. Visit any of the sections for the 12 cities in the Series by clicking on the city name in the map above. J.P. Morgan Corporate Challenge schedule announced for 33rd year of global series World's largest corporate road race circuit to host events in 12 cities in six countries on five continents

To register for Criteo Team UK sign up here - https://register.jpmorganchasecc.com/chasecc/jp_reg.tcl?id=105316&team_id=366672

There are prizes for fastest individuals, teams as well as best designed team T-shirt (for those who are built for creativity rather than running :))