Criteo personalised targeting vs. traditional behavioural targeting

Should you be using Criteo personalised targeting vs. traditional behavioural targeting?

Criteo allows e-commerce sites to track users completely anonymously via cookie targeting and essentially works as a CRM system allowing you to continue to engage users and bring them back a second time round for them to complete the purchase.

What is the difference between Criteo's personalised targeting vs. traditional behavioural targeting?

Traditional behavioural targeting works at the coimpletely opposite end of the spectrum as a new customer acquisition tool, more like search engine marketing.

Traditional behavioural targeting works at the top of the traffic funnel where segment upon segment are built to try and put the user in a specific box so that they can then be targetd with appropriate messages.

Criteo's personalised targeting works with the end client, the advertiser and already knows the user since the user has previously been to the client's site.

Criteo's personalised retargeting can be used to underpin other marketing activies such as traditional behavioural targeting, SEM, affililiate marketing and even offline marketing since it will increase the conversion of users coming in through these initial channels

See a demo here http://demo.criteo.com